In class, we discussed the greek word "arche"
(pronounced R-K... also sounds like arcade. Kind of.)
Arche means beginning or origin.
We discovered that origin is very important to media
Although sometimes, the beginning is not at the beginning at all...
Sometimes the beginning is at the middle
This connects back to En Medias Res
Sometimes, beginnings occur at the start of something new, something great
For example, the arche for the iphone was en medias res, in a way...
It was at the beginning of a discovery and a crucial technological chain,
but it occured in the middle of the timeline of cell phones
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